CREATIVITY
THE HOMOGENIZATION OF CREATIVITY SPREAD
2026
Editorial
Print Design
04
/
09
about
Homogenization of Creativity explores how social media and mobile technology are changing the way we perceive, consume, and create. Originally developed as an article, the project was later translated into an editorial spread inspired by the visual language of i-D Magazine, using imagery, colour, and interface-inspired elements to examine what happens when so much of our creative lives exist inside a screen.
Nick Fancher
Source Photography
Raymond Okoro
Source Photography
Natasha Lewis
Writing
As social media becomes increasingly embedded in everyday life, the platforms we use to discover and share ideas also influence what we notice, what we value, and ultimately what we create. I was interested in the tension between technology as a tool for connection and its ability to narrow our attention and encourage increasingly similar ways of seeing. The challenge was to make this idea visual without simply illustrating technology. Instead, I wanted the design itself to feel like an extension of the digital environment it was questioning. I developed a visual language that places black-and-white photography within a digital space, layering images with screen-based textures and interface elements to create a sense of fragmentation and constant mediation. A familiar, Apple-inspired blue became a recurring accent, referencing the visual language of mobile technology while evoking the comfort and familiarity that can make our devices difficult to disconnect from. The contrast between the blue and desaturated imagery further distinguishes the digital environment from the physical world, while suggesting how closely the two have become intertwined. I carried this concept into the cover through a duplicated facial reflection, representing the relationship between physical identity and its digital counterpart. By filling the secondary face with fragments of screen imagery, I wanted to suggest how the content we consume can become embedded in our thoughts and shape our subconscious perception. Light and shadow reinforce the tension between digital stimulation and the desire for clarity. Across the spreads, I continued to explore fragmentation and distraction, including a composition that places a subject within a busy urban environment while their attention remains fixed on their phone, visually separating them from the world around them. The typography draws on the clean, familiar language of digital interfaces, creating continuity between the article's subject and the visual environment through which it is experienced. By borrowing the visual language of mobile technology rather than simply depicting it, the final editorial becomes part of the critique itself, using photography, imagery, and composition to make the influence of digital culture felt as well as understood.
service
Editorial
Copywriting
Field
Editorial
client
PP
year
2026
next
2
CREATIVITY
THE HOMOGENIZATION OF CREATIVITY SPREAD
2026
Editorial
Print Design
04
/
09
about
Homogenization of Creativity explores how social media and mobile technology are changing the way we perceive, consume, and create. Originally developed as an article, the project was later translated into an editorial spread inspired by the visual language of i-D Magazine, using imagery, colour, and interface-inspired elements to examine what happens when so much of our creative lives exist inside a screen.
Nick Fancher
Source Photography
Raymond Okoro
Source Photography
Natasha Lewis
Writing
As social media becomes increasingly embedded in everyday life, the platforms we use to discover and share ideas also influence what we notice, what we value, and ultimately what we create. I was interested in the tension between technology as a tool for connection and its ability to narrow our attention and encourage increasingly similar ways of seeing. The challenge was to make this idea visual without simply illustrating technology. Instead, I wanted the design itself to feel like an extension of the digital environment it was questioning. I developed a visual language that places black-and-white photography within a digital space, layering images with screen-based textures and interface elements to create a sense of fragmentation and constant mediation. A familiar, Apple-inspired blue became a recurring accent, referencing the visual language of mobile technology while evoking the comfort and familiarity that can make our devices difficult to disconnect from. The contrast between the blue and desaturated imagery further distinguishes the digital environment from the physical world, while suggesting how closely the two have become intertwined. I carried this concept into the cover through a duplicated facial reflection, representing the relationship between physical identity and its digital counterpart. By filling the secondary face with fragments of screen imagery, I wanted to suggest how the content we consume can become embedded in our thoughts and shape our subconscious perception. Light and shadow reinforce the tension between digital stimulation and the desire for clarity. Across the spreads, I continued to explore fragmentation and distraction, including a composition that places a subject within a busy urban environment while their attention remains fixed on their phone, visually separating them from the world around them. The typography draws on the clean, familiar language of digital interfaces, creating continuity between the article's subject and the visual environment through which it is experienced. By borrowing the visual language of mobile technology rather than simply depicting it, the final editorial becomes part of the critique itself, using photography, imagery, and composition to make the influence of digital culture felt as well as understood.
service
Editorial
Copywriting
Field
Editorial
client
PP
year
2026










