Homogenization of Creativity

This project explores how social media and mobile technology influence contemporary creativity and shape how ideas are generated and consumed. Developed as an article and later adapted into an i-D Magazine-inspired editorial spread. The work centres on “life inside the screen,” where perception, attention, and creative output are increasingly filtered through digital platforms. A visual system was developed using black-and-white photography layered with screen-based textures to create the feeling that all imagery exists within a digital interface, while a familiar Apple-inspired blue acts as a recurring accent to reference the comfort and dependency associated with mobile technology.

2026

Editorial, OCAD Project

Project Notes

Description

The cover image features a figure with a duplicated facial reflection, representing the tension between physical identity and its digital counterpart. The secondary face is filled with screen fragments, symbolizing the way digital content becomes embedded in thought processes and subconscious perception. The contrast between shadow and light reinforces the idea that digital interfaces increasingly dominate attention and perceived “clarity.”

Across the editorial spreads, I continued this exploration of distraction and fragmentation. One spread depicts a subject surrounded by a busy urban environment while focused on their phone, visually isolating them from their surroundings. Colour is used to separate digital space from physical space, with blue representing communication and connection, while desaturated tones reflect real-world detachment.

Typography is set in a clean sans-serif typeface to mirror the visual language of digital interfaces and reinforce the familiarity of mobile operating systems. This creates continuity between the content and the medium it critiques.

This project explores how digital environments influence perception, attention, and creative thinking through a controlled visual system built from colour, fragmentation, and interface-based symbolism.